Chapter 1 - Overview & Introduction | Week 1
Chapter 2 - On-page Optimisation Tick List (Pre Keywords) | Week 2
Chapter 3 - On Page Optimisation (Part 1) | Week 3-4
Chapter 4 - On-page Optimisation [Content] Week 5-8
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Current Rankings and Introduction (2:55)
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SEO Title, H1, URLs & Meta Descriptions (46:23)
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H1 Tags Optimisation (4:02)
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H2 Tag Optimisation (5:32)
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Text Content Length Overview + Reverse Engineering Competition (12:23)
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Integrating Content Correctly (18:42)
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Ecommerce Stores ONLY - Mistakes To Avoid (5:54)
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Image Optimisation (9:07)
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Under Optimise Text Content (How to Avoid OVER OPTIMISATION) (3:52)
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Chapter 4 - Checklist
Chapter 5 - On-page Optimisation [Technical] Week 8-10
Chapter 6 - Off-Page Optimisation Week 10-12
Chapter 7 - Brand Scaling & Local Relevance - Week 12-16
Chapter 8 - Content + On-going On-page Optimisation Week 16+
Chapter 9 - Backlink Generation - Week 16+
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Introduction to Backlink Generation (9:27)
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1.) Local Blogger Outreach (16:01)
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2.) Sponsorships (22:45)
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3.) Guest Posts (10:36)
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4.) Resource Pages (8:51)
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5.) Expert Round-ups (9:20)
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6.) Cross Vertical Link Generation (6:53)
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7.) University / Student Outreach (9:09)
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8.) Influencer Outreach Technique (10:35)
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Chapter 9 Checklist = DO LINK BUILDING!
Chapter 10 - Scaling & Continuous Action
Case Study Updates
