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Local SEO Training Course
Chapter 1 - Overview & Introduction | Week 1
Introduction To Course (1:03)
SEO Mindset - Think Like Google (4:15)
Budget, Goals, Timescale and TIMING.
The ROI of SEO (9:46)
Chapter 1 Checklist
Chapter 2 - On-page Optimisation Tick List (Pre Keywords) | Week 2
Website Domain Name + Length (3:23)
SSL & HTTPS (5:07)
Hosting and Cloudflare (8:34)
Search Console and Analytics (7:24)
Competition Analysis (11:32)
Goals and Budget (6:55)
Chapter 2 - Checklist
Chapter 3 - On Page Optimisation (Part 1) | Week 3-4
Keyword Research (37:05)
The 80-20 Rule Of SEO (4:08)
Basic Structuring Of A Wordpress Site (6:59)
Chapter 3 - Checklist
Chapter 4 - On-page Optimisation [Content] Week 5-8
Current Rankings and Introduction (2:55)
SEO Title, H1, URLs & Meta Descriptions (46:23)
H1 Tags Optimisation (4:02)
H2 Tag Optimisation (5:32)
Text Content Length Overview + Reverse Engineering Competition (12:23)
Integrating Content Correctly (18:42)
Ecommerce Stores ONLY - Mistakes To Avoid (5:54)
Image Optimisation (9:07)
Under Optimise Text Content (How to Avoid OVER OPTIMISATION) (3:52)
Chapter 4 - Checklist
Chapter 5 - On-page Optimisation [Technical] Week 8-10
Schema, Structure Mark-up (12:48)
Map and Video Embedding (5:13)
Siloing & Internal Linking (5:14)
Content Freshness (4:12)
Content Relevancy (6:14)
Chapter 5 - Checklist
Chapter 6 - Off-Page Optimisation Week 10-12
Introduction To Off-Page SEO (7:37)
Social Foundation Creations (7:02)
IFTTT Set-Up (6:40)
Press Releases (10:00)
Google Business Page Creation (11:33)
Easy Premium Directory Links (15:04)
Chapter 6 Checklist
Chapter 7 - Brand Scaling & Local Relevance - Week 12-16
Building Citations (11:06)
Social Signals (2:01)
YouTube Video Creation (3:31)
Traffic Generation (7:25)
Domain Authority Stacking (Optional) (4:58)
The Once Principle (2:04)
Chapter 7 - Checklist
Chapter 8 - Content + On-going On-page Optimisation Week 16+
Ongoing Elements (5:49)
Chapter 8 = Checklist
Chapter 9 - Backlink Generation - Week 16+
Introduction to Backlink Generation (9:27)
1.) Local Blogger Outreach (16:01)
2.) Sponsorships (22:45)
3.) Guest Posts (10:36)
4.) Resource Pages (8:51)
5.) Expert Round-ups (9:20)
6.) Cross Vertical Link Generation (6:53)
7.) University / Student Outreach (9:09)
8.) Influencer Outreach Technique (10:35)
Chapter 9 Checklist = DO LINK BUILDING!
Chapter 10 - Scaling & Continuous Action
Conclusion (3:34)
Ongoing Elements (3:49)
How To Scale (6:56)
Case Study Updates
Case Study Updates 10th November (3:33)
Case Study Update 23rd November (4:23)
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